Novre for what you see. Joule for what's inside the wall. Same factory. Same fifteen-year backing.
The plate on your wall is a
design decision.
The metal box behind it is an
engineering decision.
Different jobs deserve different brand marks.
Both from the same workbench in Ahmedabad.
Joule is our parent brand — decades of electrical manufacturing trusted by Indian electricians and dealers. Where Novre focuses on the surface, Joule handles the utility layer that stays inside your wall: modular metal mounting boxes, copper wiring, and other essentials. Same factory. Same fifteen-year backing. Different job.
Novre is our premium D2C brand — the plates, switches, sockets, and regulators your room actually notices. Every module is BIS-certified and backed for fifteen years. Made in Ahmedabad, India considered by designers, priced with confidence.